Biodiversity is responsible for ensuring the variety of living beings and ecosystems that sustain life on Earth. The loss of species and habitats threatens the survival of ecosystems and can have serious consequences for humanity, such as reduced air and water quality, reduced food security and increased incidence of diseases.
About the program
O Mata Viva® Program is an initiative of shared responsibility between the BASF and the Eco+ Foundation for the restoration of ecosystems and, since its inception, it has been built with the participation of different actors, such as companies, individuals and cooperatives. The program shows that production and the environment can coexist in harmony and seeks to support the growth of businesses with responsibility and a positive socio-environmental impact.
Mata Viva began with the restoration of ecosystems in the preservation areas surrounding BASF's production units in Guaratinguetá It is Jacarei in the Paraíba Valley, and Saint Bernard of the Field, Bastistini It is Demarchi, in the State of São Paulo. However, over its 40 years, the program has expanded into different areas, such as: actions to adapt rural properties of BASF's protection and cultivation clients; environmental education for communities near the factories based on the protection of biodiversity in forest reserve areas; and tree planting through offsetting carbon emissions from events and meetings held by BASF itself and several partner companies and institutions or clients of the Foundation.
Through investment in restoration, Mata Viva demonstrates that it is possible to generate value for businesses in line with global challenges, such as Decade of Restoration and the Agenda 2030.
Learn a little more about the importance of Ecological Restoration:
Recovery of Degraded Ecosystems
Ecological restoration helps to reverse the damage caused by exploitation and environmental degradation, enabling the recovery of degraded areas. In other words, it helps to restore areas and enable them to have new uses.
Water Resources Protection
Standing forests play a fundamental role in regulating the hydrological cycle, helping to maintain the quality and availability of water, whether underground (aquifers) or surface (rivers, lakes, etc.).
Soil Quality Improvement
Tree roots contribute to soil stabilization, preventing erosion and promoting soil fertility, and consequently increase the potential for agricultural production, for example.
Carbon Sequestration
Ecological restoration contributes to the capture of atmospheric carbon (CO2), helping to mitigate climate change and its effects such as heat waves and other extreme events.
Biodiversity Conservation
Restoration is carried out using different native trees, which contributes to restoring and preserving natural habitats, promoting species diversity.
The Story
In the Story below, the map view will guide you through the main locations that marked the program's phases. Therefore, for a better experience, we suggest that you wait for the map to load completely as you advance through the sections.
Our challenge is 40 thousand seedlings. Come with us!
This year, we celebrate 40 years of the Mata Viva® Program,
Among the celebratory actions, we have the campaign to plant 40 thousand seedlings until December 2024. And we invite everyone to be part of our action by adopting a seedling.
It's easy to participate, just access the Eco+ Foundation Emissions Offset Program using the button below. and choose the option “donate one or more trees to the program”.
of the goal achieved
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Biodiversity in reserves
Program Results
After 4 decades of the initiative we can share great results and celebrate Biodiversity!
+1.32 million of tree seedlings native plants planted in 875 hectares of restored native forest.
5 BASF units directly impacted by the program
184 thousand tons of carbon approximately compensated.
+200 species of native trees It is +150 bird species (in addition to other species of fauna and flora) mapped and preserved by the initiative
Visit the Mata Viva® Program Dashboard and check out the details of the projects and the locations where the plantings were carried out.
Highlights
Guaratinguetá
In these 40 years, 350,000 native trees have been planted on the site, many with the support of the company Reverde. A large green area has been established.
There are currently 170 hectares of reforested land, making it the largest urban green area in the municipality.
Saint Anthony of Posse
There are currently 32 hectares at the Agricultural Experimental Station next to its Legal Reserve area, Sítio Alvorada.
Since 2018, an environmental education program has been launched with schools in the region, where professionals in the field are engaged and visits to the Station are encouraged. In 2023, a training session on sustainable cultivation was held, where students had the opportunity to develop their own vegetable garden. During the journey, students were able to connect with nature in a deeper way regarding the importance of environmental preservation.
“We see that we have managed to create expectations for the future in children (…) The visit to Mata Viva and the Agricultural Experimental Station opens up a range of thoughts and perspectives on everything that is possible to do when thinking about profession and sustainability actions.”
(Luis Gustavo Akihiro, Operations Manager in Santo Antônio de Posse).
Rich Barreiro Forest
Since 2020, the Emissions Offset Program has supported the restoration of areas impacted by forest fires in Mata do Barreiro Rico, in the municipality of Anhembi/SP. One of the last habitats of the southern muriqui, the largest monkey in the Americas, critically endangered, according to the International Union for Conservation of Nature (IUCN).
Serra do Mar Project
Based on the mapping of Biodiversity in the Suvinil Reserve, the book “Serra do Mar – The Rio Grande basin and its surroundings” was prepared and published in partnership with Horizonte Educação e Comunicação, through the Culture Incentive Law.
With the free distribution of the book to schools in São Paulo and the ABC Paulista region, the Serra do Mar Project was developed in 2022, which brought together educators for pedagogical training workshops. There are already:
- 77 teachers impacted in workshops.
- 200 students impacted.
- 8 municipalities.
- 900 books distributed.
- 283 schools served.
Since 2008, through the partnership with BASF's Agricultural Solutions Area, around 1 million seedlings were planted, benefiting different cooperatives through the Mata Viva Program.
Eco+ Foundation Project Compensation
Knowing that we also generate carbon emissions in our activities, since 2019 we have been offsetting our emissions.
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